When I read ‘MediaCity’ on the itinerary, I did not expect it to be such a literal description of my birthday setting. A jam-packed bus sang Happy Birthday to me and rode us from Liverpool into Manchester for the day and a night’s stay. We walked into a complex of buildings that included part of […]
Tag: Media
Day Four: UK Hearst
Hearst UK is a leading media company that publishes 19 magazines, including Cosmopolitan, Elle, and Good Housekeeping. Their office space was definitely the most awe-inspiring out of our media visits thus far, with offices and “ideation areas” throughout multiple floors of an office building, and an off-site building that contained a test kitchen and testing […]
Day Three: Battenhall and BCW.
This day, we visited two prominent media companies in London – Battenhall and Burson, Cohn, and Wolfe. Battenhall is a newer venture at only 6 years old, but has already won 10 Agency of the Year awards for their innovative work. They are a communications agency for the social media age. They consider social media […]
Day 3: Media Day
Today was the day we had all been waiting for… to finally not be jet lagged and it couldn’t have come at a better time. We had a full day of visiting media agencies on our schedule. Battenhall and Burson Cohn and Wolfe are the first agencies we got to experience in the United Kingdom. […]
Day Two: Regent University
Jason MacKenzie treated us to a lecture about the current landscape of media in the UK at Regent University this morning and discussed some really interesting topics. He talked about platforms becoming more like publishers of their own news content and journalists seemingly working to produce content and not so much news stories due to […]