Another uphill trek lead us to the first media visit of the day. Ollie Davis is Head of Marketing for the Edinburgh Fringe Festival. It’s the largest arts festival in the world. It all started as rebellion toward the International Festival by 8 productions who turned up uninvited and performed on the fringes. This year, […]
Kelsey Braun
Day Nine: This Lassie Went to Scotland.
I’ve mentioned this once or twice – I had never flown on an airplane before this International Media excursion. The flight from Manchester to Edinburgh, Scotland was a short one on a small plane and I couldn’t help but to picture this small, rickety aircraft that we would be piling onto. I cried on takeoff […]
Day Eight: The Happiest of Birthdays
When I read ‘MediaCity’ on the itinerary, I did not expect it to be such a literal description of my birthday setting. A jam-packed bus sang Happy Birthday to me and rode us from Liverpool into Manchester for the day and a night’s stay. We walked into a complex of buildings that included part of […]
Day Seven: Liverpool
Liverpool contained the first hills I had seen in the UK. This may be a strange observation, but I noticed that every area in the UK that we’ve ventured to thus far had been relatively flat, except some small inclines in Windsor, but none too significant. We had to walk up hills for dinner, a […]
Day Six: Stratford-Upon-Avon.
I spent the previous night dying from, what I assume (or am just writing it off as because I cannot recall a time that I felt so crappy) was hayfever. I thought my allergies were bad back in the States. No amount of medication could have prepared me for the hell I suffered throughout the […]
Day Five: Windsor Castle
I left a small piece of my heart in London and the class departed for Windsor. The town is small and regal-looking, the type of aesthetic one would expect from a quaint little town in England. Picturesque, with cobblestone roads and beautiful scenery. It had a much different vibe than London did. Windsor Castle, the […]
Day Four: UK Hearst
Hearst UK is a leading media company that publishes 19 magazines, including Cosmopolitan, Elle, and Good Housekeeping. Their office space was definitely the most awe-inspiring out of our media visits thus far, with offices and “ideation areas” throughout multiple floors of an office building, and an off-site building that contained a test kitchen and testing […]
Day Three: Battenhall and BCW.
This day, we visited two prominent media companies in London – Battenhall and Burson, Cohn, and Wolfe. Battenhall is a newer venture at only 6 years old, but has already won 10 Agency of the Year awards for their innovative work. They are a communications agency for the social media age. They consider social media […]
Day Two: Regent University
Jason MacKenzie treated us to a lecture about the current landscape of media in the UK at Regent University this morning and discussed some really interesting topics. He talked about platforms becoming more like publishers of their own news content and journalists seemingly working to produce content and not so much news stories due to […]
Day One: Paid to be Here and Paid to Pee Here.
Our plane touched down at Heathrow London Airport, the second busiest airport in the world; no where near as busy as Pittsburgh International Airport, which I saw for the first time. Straight off of the plane, we loaded onto a tour bus, and it was weird to be on the “wrong” side of the road […]