Another uphill trek lead us to the first media visit of the day.
Ollie Davis is Head of Marketing for the Edinburgh Fringe Festival. It’s the largest arts festival in the world. It all started as rebellion toward the International Festival by 8 productions who turned up uninvited and performed on the fringes. This year, the Fringe consists of 3,800 shows, all to take place at different times of the day in the multitude of venues that open their doors for creative expression of all kinds. There are 35,000 participants this year.
The idea of marketing something so huge is mind-blowing, to say the least. The way this charity goes above and beyond to include everyone, not just performers, but everyone who wants to experience this grand event, is incredible. They make venues accessible for the disabled. They tend to those with autism and other disorders that would make it difficult for someone to manage in such commotion by providing kits with earplugs and fidget spinners. They provide funds for transportation. It’s some of the most incredible work.
After lunch, we made out way down to WhiteSpace, a creative hub. We met David, a professional commercial photographer, and Chris, the Head of the Creative Department at WhiteSpace. They shared with us their work and their journey that was the Shackelton Whiskey campaign. These men, along with a team and some influencers, braved -10 degree weather to combine elements brand advertisement and a sense of adventure. They walked through deep snow, lugging equipment, taking 7000 shots total, and put so much dedication into the campaign. It was really inspiring. Unfortunately, there were no samples of Shackelton Whiskey, but the campaign made it look amazing.