Craig Ketchum

View from the Top

The last day was our free day and I couldn’t have been more excited.  As soon as I saw that you could walk to Arthur’s Seat I knew I was going to climb it before we left.  We got a small group together and met in the hotel lobby shortly after breakfast and made our […]

Craig Ketchum

The Media Visits to End All Media Visits

Our last day of media visits was by far my favorite one despite having a think mustache of mucus and a chapped nose. I started my day in a little french bakery directly around the corner from the hotel where I had the world’s best eclair and flirted with the french barista, you could say […]

Craig Ketchum Uncategorized

Edin-Bruh!

I’ve been looking forward to going to Edinburgh for a very long time so I was irritated when I woke up and still felt like the Walking Dead.  With the right amount of medication I thought I’d be able to enjoy the day, but not the flight.  The flight was terrible on my sinuses and […]

Craig Ketchum

Media City

In the morning we piled into the bus and I mean piled, we had to crawl over suitcases, and made our way to Media City.  Dr. Annabelle Waller greeted us and toured us around Salford University.  Salford feels like a media conservatory because they have some of the finest equipment I’ve seen at a school.  […]

Craig Ketchum

Liverpool Sick Day

I woke up feeling worse than I have in over a year. I’m pretty sure this was the result of a sinus infection, and man, it was brutal. I was absolutely miserable for our Beatles Tour. I wanted, more than anything, to stay in bed that day and not go outside. I could have watched […]

Craig Ketchum

Windsor Castle

It’s almost embarrassing that I’ve never been to a castle before, being that I am a fantasy nerd. Windsor Castle was everything I could have wanted and we were lucky to visit on a beautiful, clear spring day. Our tour guide was a gentle, theatrical man with a clear passion for English History. Occasionally he […]

Craig Ketchum

Not today, bad vibes.

Gratitude should be included on every packing list.  The ugly, nasty side of people is best left at home.  Luckily, I am a card carrying member of the good vibes gang.  The weather, however, is not influenced by my mindset.  Rain decided to come and go throughout the day, leaving only once we got inside […]

Craig Ketchum

Go head, Battenhall

On our first day of media tours we started things off with certified hitters.  Battenhall is the agency of dreams, the agency that was promised, spoken about in advertising circles of old but only in hushed, longing whispers… they have plants!  There was clearly effort put in to the layout of Battenhall to make it […]

Craig Ketchum

It’s the Eye of the Tiger, It’s the Thrill of the Flights

Yesterday we visited the most picturesque campus in the world, Regent’s University.  Jason Mackenzie facilitated a discussion around media and I was most engaged in how we theorized advertising trends will unfold, specifically in regards to AR and VR.  The conversation was more focused around media trends internationally than I expected, but reading British newspapers […]

Craig Ketchum

Day 1- Big, Royal Baby

While the Duchess of Sussex gave birth to a baby boy I was on the plane acting like a bigger, fatter baby, fussing from a lack of sleep. The flight was long and I spent most of it wishing the plane was brighter so that I could read my book, which I was relying on […]